Having built a successful 15-year career in the private sector as a corporate affairs executive with organisations such as Centrica, Gatwick Airport and Dana Petroleum, I saw an opportunity to offer something different – the need for something different.
As a trusted advisor to chief executives, working with listed companies, private equity firms and government, I’d come to understand how strategic clarity, powerful stories and influential relationships could combine to transform organisations.
In 2015, I established Aspect, as a platform for strategic communication expertise. With our growing team of in-house experts and talented associates, we’re delivering on my original vision and helping a growing list of fantastic clients across a range of sectors tackle their biggest challenges.
It’s a long time since I turned my back on a musical career at the tender age of 21, but I’m proud to be orchestrating a bright future for Aspect.
Let’s begin at the beginning. I was born pre-term, two months early, and I’ve pushed myself to succeed ever since! That rather testing start ultimately led me to study infant nutrition and, following my degree, I became the nutritionist for a core division of a big pharmaceutical company.
That was straight out of university, so in some ways I had fulfilled my original ambitions by my early twenties. But, of course, new challenges came along, and I made the move from nutritionist to communications manager. For the next 5 years, I managed the team responsible for stakeholder engagement, organising educational symposia, exhibitions, and conferences from Sydney to Singapore, and also led several new product launches.
Having left that role to raise my two boys, I subsequently became a director of Aspect in 2015 – providing support with business development and planning. Doing a good job and caring about the outcome is what really motivates me. I love to get the best from people – and that includes the team here. My personal motto is ‘to be the best you can be’ – and when you commit to doing something – give it 100%.
Since starting my career in a small PR agency over a decade ago, I’ve been lucky enough to work in a range of corporate communications in the energy sector with oil and gas companies, government regulators, energy technology companies and in economic development organisations across digital, food, drink and agriculture.
With Aspect, I’ve returned to a consultancy environment bringing with me a broad range of experience in strategic communication, issues management and media relations. The dynamic we’re creating here at Aspect is pretty unique; with lots of senior level engagement in industry and government across a range of sectors.
I like to build strong relationships and make things happen – both core foundations at Aspect. Our clients trust us to understand their strategy, tackle complex challenges and deliver rapid results.
We’re building a very strong team – both staff and associates. People who are very good at what they do – which means I’m constantly developing and growing. And that’s another part of what makes Aspect tick – we’re always learning.
Faced with the choice of studying Engineering or Management, I opted for the latter and now have over 10 years’ experience in marketing, communication and media relations.
I’ve held a variety of in-house and agency roles predominantly in the energy sector and across both public and private sectors. This combination of client and agency experience is proving invaluable in my current role.
My approach is to get close to clients; to really understand where it ‘hurts’ and what they’re trying to achieve. Aspect often works as extension of a client’s in-house team, helping to formulate a strategy, developing great content and then delivering it with impact. It’s that end-to-end involvement that I really enjoy.
I’ve been involved in growing the Aspect team and helping shape the development of the business. It’s rewarding and energising to lead and nurture the people around me – while learning a thing or two from them at same time! At Aspect, we share the same work ethic, we’re all on the same wavelength, and we strike the right balance between hard work and fun. I think we’re building something very special.
I’ve had a very varied consultancy background across a range of disciplines including a stint on client side with Tennent Caledonian Breweries to launch Menabrea beer in the UK. But I think I found my niche in leading multi-disciplinary communication teams to deliver complex brand strategy and integrated campaigns in both business and consumer markets.
The more gnarly the challenge, the more it appeals to me. I’m most interested in the intersection between the objectives, the audience and the strategy. Making sure the story and creative is totally focused on getting the right message to the right people at the right time – so that the work we produce always delivers against the client’s business and brand objectives.
Aspect is a great fit for me. I really like the simplicity of the approach here – getting to the heart of the problem quickly and then working with our expert team to deliver impactful campaigns and creative solutions. It’s all about asking the right questions and then harnessing the power of strategic communications to deliver strategic advantage.
I’m excited about working with the wider Aspect team – and particularly sharing my own experience to help others develop here too. It’s an exciting period of growth, and it’s going to be fun identifying and securing the best new opportunities.
I’m an experienced corporate communications and marketing specialist having held both in-house and agency management positions in London, Edinburgh and Aberdeen.
Since 2012, I’ve had the opportunity to develop award-winning PR, marketing, digital, and internal communication strategies across a wide range of sectors including energy, finance and technology. Targets are important, but my work is always about ensuring activity is aligned to the bigger picture – whether that’s the client’s strategic market proposition or the current economic, media or cultural landscape.
Like many of my colleagues, I’ve been in the client’s shoes – managing consultants and external agencies – so I understand their challenges. That’s why I really do care about what I do. So whether I’m leading on a thought leadership campaign – building media contacts, shaping storylines and writing content – or managing a client account and responsible for all activity, I want to ensure I deliver the right results as part of the team.
And it is a great team, because we all bring something different and share experience. It’s great to be working in this fast-moving industry and be part of the talented, creative Aspect team.
After graduating I went into my first political and media communications role in 2014 during the Scottish referendum; and it hasn’t slowed down since. I spent several years working as a political advisor at both Westminster and Holyrood, and my career then evolved through media relations and stakeholder engagement at the interface of public policy and business strategy. Key challenges focused on regulated markets, where what you say is always under scrutiny, and in fast growing commercial markets, where it’s important to use communications to enhance brand value – and not just to celebrate success.
And that’s what is important to me now. I think of communication, media relations and government relations as three powerful tools to help businesses achieve their objectives. Here, at Aspect, as we see an increasing focus on the journey to net zero, I recognise how we can use our skills and insights to help other businesses and organisations realise their objectives in this respect. It’s stimulating, because it has to be one of the most exciting and pressing communication challenges of our time.
Indeed, from accelerating hi-tech start-ups in renewables to helping the public sector set out its ambitions for sustainability and energy transition, I believe we have a key role to play and it’s great to be part of that. As a team, we’re pulling together all the right ingredients at just the right time.
I flirted with the idea of going to drama school but chose to build a storytelling career in a more commercial sense and studied marketing communications at Robert Gordon University. A love of travel eventually took me to Australia, via South America and New Zealand, where I worked in the fast-paced advertising and communications scene in Melbourne for three years. Working in a purpose-driven brand agency was a turning point; it taught me that repeatedly asking ‘why?’ is the foundation of truly effective communication strategies. You have to be comfortable asking the difficult questions.
Back in the UK, running my own communication business not only provided me with a broader perspective on applying brand strategy to address real business challenges, it also gave me the opportunity to pursue my interest in sustainability within different sectors. Now, at Aspect, I’ve the chance to further explore that passion across a great portfolio of fantastic clients – developing communication strategies that cut through the noise, connect with a wide range of stakeholders and deliver serious impacts.
I’m driven by clarity, love to produce content that is jargon-free, and appreciate clear and simple professional communication. I know that my colleagues at Aspect share that point of view, and it’s just one of the many things that enables this fast-growing team to consistently deliver such powerful solutions for clients of all sizes.
My career interests have always been driven by communication. When I was young it was journalism, when I studied it was broadcast and TV production, and then as my career has developed the focus has been on design and marketing. I have been lucky enough to work in a number of integrated communication agencies, and I’ve seen the difference a strong creative marketing idea can make across a whole range of sectors.
For me, the priority on every project is to bring together effective communication with great design to deliver solutions that work hard for our clients. Solutions driven by a clear overarching idea that then translates into everything else. Attention to detail is my strong point and I’m passionate about delivering an excellent client experience and building long lasting partnerships.
I’m a huge advocate of collaboration and love the buzz of working with a vibrant team in a creative environment. At Aspect, it’s great to have an extended multi-disciplined team to work with and learn from. It is a very supportive environment with everyone focused on ensuring that we come together in highly effective teams to deliver the very best outcomes for our clients. I find the work both inspirational and rewarding.
At one time I thought I might go into graphic design, but after university, my career took me first to the account management side of communications and then to the client side –and in both I’ve always enjoyed being involved in the creative process.
As the regional account executive in Scotland for a global London-based agency, I had an early opportunity to develop marketing strategies for major clients. It was a structured environment that taught me the value of overseeing the technical detail and ensuring advanced planning at every stage.
It’s really important to me to fully understand a communications project. I need to know the whole story – and always want to see a project through from A to Z – to ensure that it is delivered with integrity. Working with creative people is certainly an exciting part of the job, but at heart I’m an organiser – a deadlines and detail person.
Having worked in marketing and communications management on the client side, I also appreciate the real commercial and strategic importance of the work we do – and arguably that is more important than ever. Aspect is an ambitious business – and it’s exciting for me to join during a period of rapid growth. That in itself is no mean feat in 2020, so I think we can look forward to 2021 with real optimism.
Since becoming Aspect’s first employee in May 2019, I’ve been inspired by what we’ve achieved in such a short time. I’d previously spent three years working with a start-up and the skills I developed there – the role was a bit of everything, HR, IT, marketing, sales, finance – have all been really useful in supporting Aspect’s rapid growth.
I’ve worked in many different types of environment since graduating in management with marketing, from blue-chip companies to social enterprises, but I do thrive on the buzz of a new business. My role at Aspect has evolved to include everything from developing the internal office processes; setting up the company financial system; coordinating client projects; and managing Andrew’s crazy schedule!
I’m a natural organiser, I love a plan, and my project management role now plays out across the whole business. What really matters to me is that both our clients and my colleagues feel supported.
My experience has prepped me well for this role with Aspect. I’ve been lucky enough to gain expertise across the whole communication spectrum from planning to delivery and learned about many different industries. In fact, looking back, I see how everything I did in University and with agencies since has been leading here, it was all training for this exciting role.
I enjoy executing strategic communication campaigns for a variety of B2B clients, from inception to completion. I thrive on creating compelling content for our clients and measuring its impact across the communication and marketing mix.
The work here is challenging but rewarding. It is fast-paced, always exciting and always different. Working on everything from government affairs to brand story telling, I’m learning so much, so quickly from so many different people – both from my colleagues and our network of associates.
I want to excel here at Aspect; and ultimately, I want to take on much greater responsibility for the management and development of client accounts – and with out a doubt, I believe that a busy strategic consultancy like Aspect is the perfect place to accelerate my career.
As a teenager I competed in athletics at national level and I’d put pressure on myself to always do my best. That stays with you, and I’m no different at Aspect, I want this team to be the best too.
As a graduate in Public Relations, my first role here was as a part-time social media coordinator, but I was so inspired by the Aspect vibe I asked to go full-time. Fortunately, they said yes, and since August 2019, I’ve supported colleagues and clients on a range of strategic communication projects.
I really enjoy producing engaging content for digital campaigns and always have at least three or four film and animation projects on the go. It’s really satisfying to see my ideas come to life on Instagram or LinkedIn and then digging into the analytics and sharing the results with our clients.
I’ve already learnt so many new things in a short time, and the support I get from the people around me is amazing. They’re continually pushing me expand my knowledge and skills – but I thrive on that pressure.
I joined Aspect in August 2020 – having completed my degree and found my first job during the Covid19 lockdown. It was a challenging time, but I enjoyed it all the same. I’ve always been ambitious, so I wasn’t going to let a little global pandemic stop me.
I graduated in Public Relations, a course I chose of over media and marketing as I’ve always liked writing – and it just had a much greater focus on content creation. It also enabled me to complete a nine-month agency placement that gave me a lot of hands-on experience in social media management and media relations.
In my role at Aspect, I’m involved in supporting clients and colleagues right across the communication mix – but with a focus on digital marketing. We’re working with such a diverse range of organisations – with different needs and communication challenges – and that really appeals to me.
I’m very excited to be starting my career here at Aspect. My aim is to learn as much as possible, while never giving anything less than 100%.