Having built a successful 15-year career in the private sector as a corporate affairs executive with organisations such as Centrica, Gatwick Airport and Dana Petroleum, I saw an opportunity to offer something different – the need for something different.
As a trusted advisor to chief executives, working with listed companies, private equity firms and government, I’d come to understand how strategic clarity, powerful stories and influential relationships could combine to transform organisations.
In 2015, I established Aspect, as a platform for strategic communication expertise. With our growing team of in-house experts and talented associates, we’re delivering on my original vision and helping a growing list of fantastic clients across a range of sectors tackle their biggest challenges.
It’s a long time since I turned my back on a musical career at the tender age of 21, but I’m proud to be orchestrating a bright future for Aspect.
Let’s begin at the beginning. I was born pre-term, two months early, and I’ve pushed myself to succeed ever since! That rather testing start ultimately led me to study infant nutrition and, following my degree, I became the nutritionist for a core division of a big pharmaceutical company.
That was straight out of university, so in some ways I had fulfilled my original ambitions by my early twenties. But, of course, new challenges came along, and I made the move from nutritionist to communications manager. For the next 5 years, I managed the team responsible for stakeholder engagement, organising educational symposia, exhibitions, and conferences from Sydney to Singapore, and also led several new product launches.
Having left that role to raise my two boys, I subsequently became a director of Aspect in 2015 – providing support with business development and planning. Doing a good job and caring about the outcome is what really motivates me. I love to get the best from people – and that includes the team here. My personal motto is ‘to be the best you can be’ – and when you commit to doing something – give it 100%.
I am a hands-on communications professional with broad experience across journalism, public relations and internal communications; attentive to detail but at the same time able to think strategically and deliver tactically.
Meeting people and telling their stories is what motivates me – especially when you can make the business relevant to an external audience and validate the company strategy at the same time.
I’m comfortable delivering written content in a range of styles – from digital content, press releases, blogs and marketing materials to internal articles and social media copy. I have an ear for a story and an eye for detail. I’m a creative thinker and natural collaborator – two essential ingredients that have helped me successfully deliver several major projects.
With its combination of a high performing team and extended network of associates, Aspect has a real strength and depth that sets it apart. This is grown-up strategic communication delivered in a cohesive way by a team moving forward together.
Since starting my career in a small PR agency over a decade ago, I’ve been lucky enough to work in a range of corporate communications in the energy sector with oil and gas companies, government regulators, energy technology companies and in economic development organisations across digital, food, drink and agriculture.
With Aspect, I’ve returned to a consultancy environment bringing with me a broad range of experience in strategic communication, issues management and media relations. The dynamic we’re creating here at Aspect is pretty unique; with lots of senior level engagement in industry and government across a range of sectors.
I like to build strong relationships and make things happen – both core foundations at Aspect. Our clients trust us to understand their strategy, tackle complex challenges and deliver rapid results.
We’re building a very strong team – both staff and associates. People who are very good at what they do – which means I’m constantly developing and growing. And that’s another part of what makes Aspect tick – we’re always learning.
I joined Aspect in August 2020 – having completed my degree and found my first job during the Covid19 lockdown. It was a challenging time, but I enjoyed it all the same. I’ve always been ambitious, so I wasn’t going to let a little global pandemic stop me.
I graduated in Public Relations, a course I chose of over media and marketing as I’ve always liked writing – and it just had a much greater focus on content creation. It also enabled me to complete a nine-month agency placement that gave me a lot of hands-on experience in social media management and media relations.
In my role at Aspect, I’m involved in supporting clients and colleagues right across the communication mix – but with a focus on digital marketing. We’re working with such a diverse range of organisations – with different needs and communication challenges – and that really appeals to me.
I’m very excited to be starting my career here at Aspect. My aim is to learn as much as possible, while never giving anything less than 100%.
I’m an experienced corporate communications and marketing specialist having held both in-house and agency management positions in London, Edinburgh and Aberdeen.
Since 2012, I’ve had the opportunity to develop award-winning PR, marketing, digital, and internal communication strategies across a wide range of sectors including energy, finance and technology. Targets are important, but my work is always about ensuring activity is aligned to the bigger picture – whether that’s the client’s strategic market proposition or the current economic, media or cultural landscape.
Like many of my colleagues, I’ve been in the client’s shoes – managing consultants and external agencies – so I understand their challenges. That’s why I really do care about what I do. So whether I’m leading on a thought leadership campaign – building media contacts, shaping storylines and writing content – or managing a client account and responsible for all activity, I want to ensure I deliver the right results as part of the team.
And it is a great team, because we all bring something different and share experience. It’s great to be working in this fast-moving industry and be part of the talented, creative Aspect team.
Faced with the choice of studying Engineering or Management, I opted for the latter and now have over 10 years’ experience in marketing, communication and media relations.
I’ve held a variety of in-house and agency roles predominantly in the energy sector and across both public and private sectors. This combination of client and agency experience is proving invaluable in my current role.
My approach is to get close to clients; to really understand where it ‘hurts’ and what they’re trying to achieve. Aspect often works as extension of a client’s in-house team, helping to formulate a strategy, developing great content and then delivering it with impact. It’s that end-to-end involvement that I really enjoy.
I’ve been involved in growing the Aspect team and helping shape the development of the business. It’s rewarding and energising to lead and nurture the people around me – while learning a thing or two from them at same time! At Aspect, we share the same work ethic, we’re all on the same wavelength, and we strike the right balance between hard work and fun. I think we’re building something very special.
I am a highly motivated and extremely adaptable Executive Assistant with 20 years’ experience of working at Director-level within the oil and gas and construction sectors.
In my previous role, alongside my EA responsibilities, I was also responsible for the successful delivery of several international conferences in locations from Houston to Dubai. It was both rewarding and challenging, not least in terms of overcoming my fear of flying! I’m always keen to face new challenges, and that was just one more.
I’m interested in education, diversity and inclusion and have previously supported a number of industry events on these topics. I’m very much the ‘organiser’ – not just at work – and the challenge of joining a dynamic communication consultancy is the right one at the right time for me.
I pride myself in my ability to connect with people worldwide and always approach my work with enthusiasm, discretion and diplomacy. My role at Aspect is very varied with lots of opportunity for personal growth working with a group of very energetic and creative individuals. I’m excited to see where it takes me.
As a teenager I competed in athletics at national level and I’d put pressure on myself to always do my best. That stays with you, and I’m no different at Aspect, I want this team to be the best too.
As a graduate in Public Relations, my first role here was as a part-time social media coordinator, but I was so inspired by the Aspect vibe I asked to go full-time. Fortunately, they said yes, and since August 2019, I’ve supported colleagues and clients on a range of strategic communication projects.
I really enjoy producing engaging content for digital campaigns and always have at least three or four film and animation projects on the go. It’s really satisfying to see my ideas come to life on Instagram or LinkedIn and then digging into the analytics and sharing the results with our clients.
I’ve already learnt so many new things in a short time, and the support I get from the people around me is amazing. They’re continually pushing me expand my knowledge and skills – but I thrive on that pressure.