Whether you're an individual, company, charity, government department or public body, your reputation has a value.
Clearly articulating and communicating your ambition, strategy and what you stand for, will help earn the trust of your employees, customers, investors, suppliers, stakeholders and the general public.
Doing what you said you'd do - time and time again - will help build and protect long-term reputation capital.
This means creating a distinctive voice for your brand, living and breathing your values and behaviours, and reaching the right audiences with a compelling story that withstands scrutiny, during good times and bad.
It means identifying and managing your risks, understanding and shaping your operating environment, and being prepared to respond when the unexpected happens.
And it means meeting and exceeding the expectations of your stakeholders by pro-actively managing your impact on society, the economy and the environment, to establish and maintain your license to operate, and deliver sustainable value.
It's about caring for an intangible but invaluable asset.
We can help you.
Andrew McCallum established Aspect Reputation Management in January 2015.
Based in the UK, with offices in Aberdeen and London, we provide strategic advice to help organisations and individuals build trust and protect their reputation, influence their policy and regulatory environment and deliver their ambition and goals through strategic communication, stakeholder relations and change management.
We provide a bespoke and personal service drawing on our experience of real situations to deliver strategic counsel and tailored solutions for our clients. We also work with a carefully selected group of trusted partners to assemble the blend of skills and expertise that will best meet the individual requirements of each client.
Andrew is an experienced corporate affairs professional. A trusted advisor to leading chief executives, he has been a C-suite executive in energy, oil and gas, utilities, transport and infrastructure, working in listed blue-chip environments, with private equity shareholders, in government and with sovereign shareholders.
At Centrica, British Gas, The AA, One.Tel, Goldfish, BAA, Gatwick Airport, Dana Petroleum and the UK Oil and Gas Authority, Andrew has been involved in significant transactions and transformations, successfully establishing and repositioning major organisations to deliver impact, growth and value.
An expert in all aspects of reputation management and an experienced spokesperson, Andrew's expertise spans media and public relations, government and regulatory affairs, policy and international relations, issues and crisis management, internal communications and employee engagement, brand creation and development, digital and social media, sustainability and corporate responsibility, governance and risk management.
Andrew is a Trustee of The United Way UK, part of the world's largest privately supported non-profit organisation, helping individuals and families achieve their potential through education, income stability and healthy lives.
Aspect provides strategic advice, brand management and creative content to organisations and businesses, helping them to build and protect their brands and their reputation capital.
Our highly professional core team works closely with more than 40 widely experienced, international associates and partners. Together we deliver a dynamic combination of effective strategic communications, brand positioning, creative marketing and stakeholder relations to ensure that our clients are consistently making a positive, profitable and memorable impact.
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